People often talk about networking without any true idea of what it really is. Done correctly it not only builds good relationships but benefits all parties involved. Networking is more than attending a function and handing out business cards.
Prior to attending a function you should try to obtain a list of people that have registered to attend and set a goal of meeting a number that you would like to get to know. It may be someone that can mentor you, a competitor that you respect, someone that you would like to provide goods or services to or someone with a unique background that you find admirable. When obtaining the list do your homework before going and understand the background of those that you would like to meet and set a goal to meet 2-4 and have some meaningful conversation. Most importantly, don't lose touch with them. The value of attending the event is to have something to build on. Send a card, schedule a call, arrange for lunch. Make it a daily routine to do something to nurture your network. Be sure to have something of value to discuss.
A place to start is in your file of business cards that you have made contact with in the past. Don't waste those efforts. Start to call those folks immediately and arrange to meet. You will be glad that you did.
No comments:
Post a Comment