Wednesday, June 9, 2021

Training Your Team to Sell

I frequently am asked to recruit engineers that have skills to sell business on behalf of the company, are well regarded by clients and have clients that will transition projects to their new companies, even if they are well underway.  I have tried this periodically over the year with mixed success which leads me to a number of questions.  

The desired candidates are usually long term employees with their companies and well taken care of.  I understand that there are exceptions and some of these professionals may be willing to change but more often it is people that may not have the desired sales skills.  Have you considered a true value proposition that may attract these folks?  It probably is not the same that you have been discussing but should be a unique and compelling story.

The real question is, why can't consulting civil engineering and environmental consulting firms invest in training their staff to sell?  Professional training and development in sales for your teams and sales management training for your managers is a must for long term and consistent growth.  Additionally, an investment in a CRM is essential.  

Maybe it is time to reinvent the wheel rather than doing the same things repetitively.

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