There is so much to say about building an effective profile & more than we can cover in 1 piece. Let's start at the top & work from there! We will follow up regularly with more over coming weeks.
You are on LinkedIn for a reason, to be noticed! It may be to increase business. It may be to meet like minded professionals and exchange ideas. You may be interested in being contacted for job opportunities or becoming more recognizable in your field. If you have a profile, make it work for you.
The most important area that viewers will see is your pic. First impressions are huge. Insure that you have a professional photo & by all means, SMILE! People like to do business with friendly, pleasant people. Make sure that they see that immediately when viewing your profile.
The banner is a rather new item that can pay dividends. It is a chance for you to use color, graphics, etc and make a statement about your firm or you personally. Colors and graphics standout. You can use Canva, free of charge, to create yours. Take advantage!
Let's talk next about your intro. Use your headline effectively. That may include keywords or a short statement regarding your value proposition. Keywords are great because they help your profile rise when someone is searching using those words. While editing your intro be sure to complete all fields so that it easier to be found and contacted.
That's all for today. Take a few minutes and make some well considered changes! Talk to you soon.
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