There is no doubt that business has been tough over the last 6-8 weeks. With the shelter in place orders that have been imposed nationally, many are out of work while many that are still working are facing drastic reductions in business. There is a ray of hope!
Over the last 10 days I have seen an uptick and have taken 2 new projects. This would not have happened unless I continued to talk to my clients, my past clients and my prospective clients. As a matter of fact, both projects are for new clients. I have to admit that making the calls hasn't been quite as productive as I would like and it was easy to be discouraged with the lack of results but the efforts are beginning to pay off. As I already know, nothing happens if I quit.
Having said that, how is business for you? Are you making the effort to speak to customers and past customers? What is stopping you? Call reluctance is a matter of attitude and sometimes you must do it even when you don't think you should. Get started today. Prioritize calls to your best customers. Follow up with an email and either a note or an invitation to connect on LinkedIn. Next, move to past customers and repeat the process. Finally, target the prospective customers that you would most like to convert to customers. Your message can be simple. Hi, This is Tony with MRT. I help companies like yours when they...... I hate making these calls right now but I know that things will return to normal soon and I would like to remain top of mind. Do you need to (purchase my product or service at this time?) {If they say no] I appreciate that you took the time to speak with me and I look forward to speaking to you when things improve.
Good luck and good hunting!
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